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Human Capital Services

Communications and Marketing Specialist

Apply now Department: 3670040010 Education Dean of
Job no: 502075
Work type: Staff Full Time (Unclassified)
Location: Manhattan
Categories: Administrative/Professional, Communications/Public Relations/Marketing, Education/Instructional

General Description of Position: The Center for Intercultural and Multilingual (CIMA) Marketing and Communications Specialist will provide leadership in the creation and implementation of marketing content that consistently communicates CIMA’s programs and objectives, including web-based content, digital media, direct mail, advertising, graphic identity standards, and strategic branding initiatives. The Marketing and Communications Specialist will produce high-quality promotional materials to help promote and increase ESL course enrollment, professional development, resources, and external partnerships. This position requires a high level of professional, service-oriented interaction, with multiple staff and management of a broad range of projects at all times. As a team member, the Marketing Specialist and Communications Specialist will work closely with multiple staff, and will be expected to lead by example and offer guidance on best practices, maintain daily social media presence, and must be willing to travel within the state and outside.
Information about the College/Unit: http://coe.k-state.edu/cima
Diversity and Inclusion: Kansas State University embraces diversity, and promotes inclusion in every sector of the institution. The university actively seeks candidates whose commitments and contributions will advance the University's commitment to the Principles of Community.
The Successful Candidate will:

The CIMA Marketing and Communications Specialist will provide leadership in the creation and implementation of marketing content that consistently and effectively communicates CIMA’s programs and objectives, including web-based content, digital media, direct mail, advertising, graphic identity standards, and strategic branding initiatives. The specialist will be expected produce high-quality, creative, compelling, and effective products that increase ESL course enrollment, participation in professional development, new resources, and external partnerships. This position requires a high level of professional, service-oriented interaction with multiple staff, clients, and management of a broad range of projects at all times. As a team member, the Marketing Specialist will work closely with multiple staff, and will be expected to lead by example and offer guidance on best practices to goal attainment. 

Responsibilities include but are not limited to the following:

· Serves as a staff expert in marketing campaign planning, execution, and monitoring, including strategies for ESL course enrollment growth/retention and event/resource promotion.

· Creates and executes appropriate graphic identity standards that reflect CIMA’s strategic branding initiatives, and effectively influences others to do so.

· Collaborates with multiple staff to create both print and digital marketing materials and special projects in an accurate and timely manner.

· Develops, executes and maintains proactive and effective electronic marketing and digital media strategies that increase course enrollment. 

. Designs/creates content and tracks analytics for digital media platforms.

· Maintains collaborative day-to-day relationships with co-workers as well as a firm working understanding of CIMA’s resources/services and target audiences.

Required Minimum Qualifications:

 · Bachelor’s degree in marketing, communications, graphic design, public relations, or a related field. (or work equivalent)

 

Preferred Qualifications:

· Demonstrated ability to create and develop multi-channel communication plans and related collateral, with strong follow through and measurable results.

· Experience creating graphic identity and branding standards.

· Successful marketing experience in a business or commercial setting.

· Experience producing videos using software such as Adobe Premiere.

· Experience with website, graphic design and desktop publishing software preferred.

· Must have strong interpersonal skills and the ability to collaborate and communicate effectively with a diverse group of individuals including faculty, staff, senior administrators, partners, students, visitors, grant and foundation personnel, professionals and community members.

· 1 year tactical marketing/branding experience.
· 1 year experience creating effective digital and print marketing materials.
· A working knowledge of technology used to deliver marketing content, such as interactive digital media.
· Attention to detail and a high degree of accuracy.
· Demonstrated ability to establish and maintain effective working relationships with staff members and others.
· Ability to function in a fast-paced multi-tasking environment without daily guidance in goal targeting and objective attainment.

Special Instructions to Applicants:

Applicants must submit an application package consisting of: cover letter, resume, and at least three professional references.

Applicants must be currently authorized to work in the United States at the time of employment.

Screening of Applications Begins: Screening will begin August 17, 2017 and continue until position is filled.
Salary Range / Pay Rate: $36,674.00-$56,845.00
Equal Employment Opportunity: Kansas State University is an Equal Opportunity Employer of individuals with disabilities and protected veterans and actively seeks diversity among its employees. 
Background Screening Statement: In connection with your application for employment, Kansas State University will procure a Background Screen on you as part of the process of considering your candidacy as an employee. 

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